FOR HEALTH & WELLNESS
Email marketing that fills your quiet hours and keeps clients coming back.
From yoga studios to day spas, acupuncture clinics to nutrition coaches: send the class reminder, the renewal and the gift-card nudge without wrestling spreadsheets or the spam folder.
Every address checked before you send
Your own sending domain, set up for you
Month to month, no contracts
SOUND FAMILIAR?
The same five excuses keep your calendar half full.
You didn't open a wellness business to become a part-time email marketer. Here's where most health and wellness email falls apart, and where a sharper send turns it around.
Quiet Tuesdays, sold-out Saturdays
Your 6am HIIT class fills in minutes. Your Tuesday 11am slot has three names on it, and one of them is your front-desk manager being polite.
A targeted email to the segment that prefers late mornings fills that slot without touching the Saturday crowd that's already there.
Clients glow once, then go quiet
A first facial, a trial class, a single acupuncture session, then nothing. Without a follow-up, you never find out if they loved it or just forgot you existed.
Resolution rush, February fade
January fills every slot in the building. By February half of January's sign-ups haven't been back, and nobody's told them the new class schedule starts Monday.
Renewals sneak up on everyone
Memberships lapse quietly, mid-package, mid-month, with nobody noticing until the front desk has an awkward conversation at check-in.
Reminders that read like spam
A plain paragraph from a free email address lands in Promotions next to a mattress sale, not in the inbox beside a text from a friend.
CAMPAIGNS THAT WORK FOR YOU
A full year of sends, already mapped for you.
Health and wellness runs on seasons and habits, not just stock. Here's what to send, and when, straight from the calendar your clients already live by.
The New Year reset series
Three emails across January: a fresh-start class schedule, a 30-day challenge sign-up, and a reminder two weeks in, when motivation usually dips and a nudge brings people back to the mat.
The lapsed-client win-back
Six months of silence doesn't mean goodbye. Send a short note to anyone who hasn't booked since spring, with a simple way back in before they find somewhere else to stretch.
Mother's Day gift certificates
One email, sent two weeks out, turns 'I should treat Mom' into a purchased gift card before anyone else's inbox gets the idea.
Spring detox and membership push
Pair a seasonal cleanse, juice program or spring class pass with a renewal reminder for anyone whose membership lapses before summer.
Flu season immunity boosters
IV drips, vitamin shots, acupuncture for immunity: remind your list when the first cold goes around the office, not after everyone's already sick.
Renewal reminders that send themselves
A segment of everyone due to renew in the next two weeks, emailed automatically, so no membership lapses because the front desk got busy.
Holiday self-care gift guide
Massage packages, spa days and class bundles, dressed up as the gift guide your clients' families didn't know they needed in December.
Subject: Your mat's still warm
Tuesday Reset email
Read more
HOW IT CAME TOGETHER
Built in minutes, not a Tuesday afternoon.
A studio owner types one line: half-price Tuesday 10am class, aimed at weekday regulars and anyone who hasn't booked since spring. That brief, plus her brand's logo, colors and the way she writes, becomes a complete email: hero, class details, booking button, proof and footer.
Before it goes out, every address on the list is checked at the mailbox, and the campaign gets a pre-send review of its subject line, links and footer. Then it sends, from her own domain, at the time Tuesday regulars actually open their inbox.
BUILT FOR YOUR CALENDAR
The features you'll reach for most.
Everything below is on every plan, priced in US dollars, month to month. Here's where health and wellness businesses spend their time.
WRITES LIKE YOU, NOT A TEMPLATE
Describe the class, get the campaign.
Tell it what's on: a new sound bath series, a two-for-one massage week, a nutrition workshop. Your brand settings hold your logo, colors and the way you write; your brief holds the offer, the audience and the proof.
From that one line, a complete email appears: hero, class details, booking button, proof and footer, ready in your voice, not a generic one.
A full email from a one-line brief
Your brand's colors and logo, every time
Written in your tone, not a template's
FOLLOW UP WITHOUT GUESSING
Know who clicked, who opened, who ghosted.
From any campaign you've sent, save the people who clicked the booking link, the people who opened without clicking, and the people who never opened at all.
Resend the renewal reminder to that last group with a new subject line, or build a standing 'hasn't booked in six months' segment and send to it whenever you've got a reason to.
Save clickers, openers and no-shows automatically
Resend to non-openers with a new subject line
Build a 'lapsed six months' segment in one click
GROW THE LIST THE RIGHT WAY
Collect names at intake, not just on paper.
Your new-client intake form and your email list don't have to live in two different places. Put a sign-up form on your website with one embed, or on a landing page if you don't have a website yet, and every new name lands straight into your list, ready for a welcome email.
Forms match your brand and are protected against the automated sign-ups that clutter every list eventually.
One embed, no developer needed
A landing page built from the same brief as your email
Protected against automated sign-ups
YOUR REMINDERS, IN THE INBOX
Appointment reminders that actually arrive.
Your sending domain is registered, authenticated and hosted for you, zero DNS records for you to touch. Every new domain earns its volume gradually, building trust with Gmail, Microsoft and Yahoo before you lean on it for your busiest renewal push.
And every address on your list is checked at the mailbox before you send, so your Tuesday reminder doesn't bounce off a client's old college email.
Your own sending domain, set up for you
A natural sending pace, provider by provider
Every address checked before it's sent to
GET STARTED
From sign-up to your first send, same afternoon.
No contracts, no DNS panels, no excuses left.
Create your account
Pick a plan in US dollars, month to month. Cancel anytime; nothing to sign.
We set up your sending domain
Your domain is registered, authenticated and hosted for you. Zero DNS records for you to touch.
Import your client list
Upload the spreadsheet from your booking software. Every address is checked at the mailbox before it's ever sent to.
Send your first campaign
Describe the class, the offer or the reminder. The campaign is designed, reviewed before launch, and sent.
QUESTIONS
What health and wellness owners ask first.
Can I segment clients by the class or service they book?
Yes. Import your client list with the field that already tells you what they book, whether that's yoga, massage or a nutrition package, and send only to the segment that fits. Save segments from past campaigns too, built from who clicked, opened or stayed quiet.
Will my appointment reminders look professional, not spammy?
Every reminder sends from your own domain, authenticated and hosted for you, in your brand's colors and voice. It reads like your studio, not like a template that also sells mattresses.
I don't have a big list yet. Is this still worth it?
Every plan includes a sign-up form you can put on your website or a landing page if you don't have one yet. Start collecting names at booking and build from there. Plans run month to month, so you only pay for what you're sending.
What happens to my old, cold client list?
Every address is checked with its mail server before a campaign can send to it, so dead mailboxes never touch your sending reputation. Segment the lapsed names separately and send a shorter, simpler win-back before folding them back into the main list.
Do you handle the legal side of sending reminders and offers?
Your emails carry a real physical address and an honest subject line, as the CAN-SPAM Act requires, and any opt-out is honored within 10 business days. You stay in control of what you send; we keep the sending itself compliant.
Can your team just run this for us?
Yes. Done-for-you campaigns start from $399 a month. Our team plans, writes, designs and sends on your behalf, built around your class calendar and your busy seasons.
Can I test which subject line or offer works before sending to everyone?
Every campaign can launch with several designed versions, rotated evenly across your whole list rather than a small sample, so you see which one your clients actually responded to, at full size.
Fill the quiet hours. Keep the full ones.
Month to month, no contracts, every address checked before you send.
Create your account