FOR TRADES & HOME SERVICES
The email empire for trades and home services.
Between tune-ups, call-backs, storm season and the slow months in between, your customers need reminding you exist long before they need you urgently. Send seasonal maintenance reminders, follow up on quotes while they're still warm, and look like the professional outfit you are, from a domain that's yours, checked and ready before every send.
Every address checked before you send
Your own sending domain, set up for you
Month to month, no contracts
SOUND FAMILIAR
The calendar says one thing. The phone says another.
Between the trucks, the tools and the customers, marketing is the thing that falls off the list first. Here's where it usually breaks.
The slow season goes quiet
Spring floods your schedule, then August arrives and the phone stops ringing. Customers who loved you in June forget you exist by the time the leaves turn.
Quotes go cold
You walk the job, write the estimate, and hear nothing back. The next week it's booked with whoever followed up first, and it wasn't you.
Reminders live on sticky notes
Filter changes, gutter cleanings, annual tune-ups: tracked in a notebook or a memory, until one gets missed and the customer calls someone else.
One slip and you're in spam
A blast from a personal Gmail to three hundred addresses looks exactly like spam to an inbox provider. Your reminder and the spam folder look the same from the outside.
Reviews don't ask themselves
The job's done, the truck's gone, and nobody asked the homeowner for a word while the work was still fresh in their mind.
Storm rush, then silence
After a storm the phone rings off the hook for inspections. Three weeks later it's quiet again, and the leads you didn't reach have called someone else.
CAMPAIGNS THAT WORK FOR YOU
Send the right job at the right time.
No generic blasts. These are the sends that match how trades work: by season, by job stage, by the moment a customer is actually thinking about you.
Beat-the-heat tune-up reminders
Before the first real heat wave or the first hard freeze, remind maintenance-plan customers it's time to book, pulling each person's plan expiry date straight from your list.
A quick-book button gets them on the schedule in one tap, before the rush starts and your calendar fills with emergency calls instead.
Subject: Subject line
Tune-Up Reminder
Read moreEstimate follow-up, day three
Three days after you send a quote, one short email: any questions, want a different scope, or ready to put it on the schedule. Most follow-up happens by phone or not at all; this one sends itself.
The review ask, two days after the job
Two days after the job, while the new water heater or the fresh paint is still the best thing in the house, ask for a review. Fresh work gets honest words.
Storm-watch alerts
The morning after a storm, send your inspection offer to everyone in the affected zip codes. Phones ring for a week either way; make sure yours is one of them.
Maintenance plan renewal
Thirty days before a maintenance plan expires, send the renewal with one click to rebook. Easier than winning the customer back from someone else next year.
Referral thank-you
When a customer refers a neighbor, thank them by name. A referral that gets noticed is a referral that happens again.
AN EXAMPLE CAMPAIGN
From brief to inbox in minutes.
Picture a Tuesday afternoon in March. You tell the editor one line: remind maintenance-plan customers their AC tune-up is due before the heat hits, friendly tone, include the quick-book link.
In under a minute you have a complete email: a hero with your logo and colors, a short section on what the tune-up covers, an offer band with the booking button, and your business's footer and address, ready to send to everyone whose plan is coming due.
Subject: Subject line
AC Tune-Up Reminder — Draft
Read more
THE FEATURES YOU'LL USE MOST
Built for the way tradespeople work.
Four tools, all built for a business that works by the season and the job, not the newsletter calendar.
WRITE LESS, SEND MORE
Tell it the job, get a finished email.
A one-line brief is all AI email design needs: the job, the season, the audience, the tone. It reads your brand settings, your logo, your colors, the way you write, and turns that brief into a complete email.
Hero, a short explanation of the job, an offer band, proof if you have it, and your footer: all built, all in your voice, ready for you to adjust before it goes.
Reads your logo, colors and voice automatically
Builds hero, offer band, proof and footer
Ready to edit before you send
LOOK LIKE THE PROS YOU ARE
Your own domain, nothing to configure.
Email from a free address gets read as a stranger. Email from a domain that matches your business gets read as you.
We register your sending domain, set up SPF, DKIM and DMARC behind the scenes, and host it. Your From address, the links in your email and the landing page it leads to all carry the same domain, every time.
Domain registered and authenticated for you
SPF, DKIM and DMARC handled, zero setup
Same domain across your emails and links
CLEAN LISTS, FEWER BOUNCES
Every address checked before it goes out.
A customer list built from job invoices over the years collects dead inboxes, mistyped addresses and the odd bounce waiting to happen.
Every address on it gets checked against its actual mail server before a campaign goes out, so your seasonal blast reaches real inboxes instead of landing in a provider's bad-sender column.
Checked against the real mail server, not just spelling
Dead addresses never enter a campaign
Protects the sender reputation of your domain
FOLLOW UP WITHOUT THE SPREADSHEET
Follow up with the right people automatically.
Not everyone who gets your spring maintenance email books the same week. Some click straight away, some open and think about it, some never open it at all.
Save each group from any campaign you've sent and follow up differently: a reminder with a new subject line for the ones who missed it, a direct nudge for the ones who clicked but didn't finish booking.
Save who clicked, who opened, who didn't
Resend to non-openers with a new subject line
Follow up without touching a spreadsheet
GET STARTED
From sign-up to your first send, today.
No onboarding call needed. Here's the whole path from account to a finished email in your customers' inbox.
Create your account
Pick a plan in US dollars and start today. No contract, cancel whenever the job list is quiet.
We set up your domain
Tell us your business name. We register your sending domain, authenticate it and host it, no DNS for you to touch.
Import your customer list
Upload the spreadsheet you already keep job history in. Columns map themselves, and every address gets checked before it's used.
Brief your first campaign
Tell the editor what to send, a seasonal reminder, a storm alert, a thank-you. Review the draft and send it.
QUESTIONS
Answers before you ask.
I'm not a technical person. Is this hard to set up?
No. The drag-and-drop editor builds the layout, and AI email design turns a one-line brief like 'remind customers their furnace filter is due' into a finished email. We also set up your sending domain for you, so there's no DNS to learn.
Will my campaigns end up in spam like my old newsletter tool?
Every address on your list is checked against its real mail server before you send, and your domain is authenticated with SPF, DKIM and DMARC from day one. Sending builds up at a pace inbox providers trust instead of blasting your whole list at once.
Can I use the customer list from my job-tracking software?
Yes. Export it to a spreadsheet and the importer maps each column to a field automatically, reusing fields you already have. If the upload gets interrupted halfway through a long list, it resumes where it stopped.
What happens when an address bounces or a customer complains?
That address is removed from future campaigns automatically. Verification happens before every send, so dead mailboxes and anyone who has complained never receive another email from you.
Am I locked into a contract?
No. Every plan runs month to month in US dollars, and you can change or cancel whenever your season changes.
Can your team just run this for me?
Yes. Done-for-you campaigns start at $399 a month: our team plans, writes, designs and sends your seasonal reminders, storm alerts and follow-ups, and you approve before anything goes out.
Is it legal to email the customers on my job list?
Yes, when you follow the CAN-SPAM Act: honest subject lines, a real physical address in the footer, and opt-outs honored within 10 business days. Every campaign you send through Kadexin includes the footer and address automatically.
Can I use this for appointment and maintenance reminders, not just promotions?
That's exactly what most trades use it for. Segment your list by service date or plan expiry and send the reminder automatically, rather than relying on a sticky note.
Go conquer the inbox.
Month to month, no contracts, every address checked before it goes out.
Start sending free